Saturday, 30 April 2016
Friday, 29 April 2016
Contact Sheet
Thursday, 28 April 2016
Evaluation Question 3
When producing an ad campaign audience feedback is extremely important,
if a film no one is interested in goes out into the world no one will watch it,
if there is a plot hole or something that doesn’t make sense in the film and it
gets released it will get bad reviews and again no one will watch it, films
need an audience so they can make money but they have to get the film right to
get an audience so companies use audience feedback, they do this in a variety of
different ways the most common being focus groups, focus groups work by small
groups of the films target audience getting a private screening of the film and then tell
their opinions and feedback in which the company will either take on board and
change or keep their film the same and hope for the best although these do cost
money so they will listen often listen to the viewers. Woman in Black is a
great example of a film that payed a lot of attention to their marketing
campaign, they selected an actor who was huge at the time and had just starred
in a successful movie franchise (Daniel Radcliffe, Harry Potter) they knew exactly
how to bring audiences in and made around $127 billion worldwide when it was
only estimated to make around $17 million.
The way in which I gathered feedback for our trailer was by
getting our whole class to watch the trailer and write down two good points and
two areas of improvement and how much they would pay to go and see it. This
proved useful as we received a lot of advice in areas we needed to improve and
what we should keep the same because it worked well, also because we had such
as large media group we got a lot of different opinions and received almost 20 induvial
slips.
Some of the most common constructive feedback we received from
our trailer screening was; it needed to be more face-paced, music didn’t fit
and was repetitive and the order of the shots didn’t make sense. We took all of
this feedback on board and chopped loads of our shots down and added more in to
make it more fast paced, changed the music from a piano which was on loop hence
the repetitive comments and sorted out the order of our shots to add more of a
narrative but not give too much away. The most common positive feedback was; interesting
shots, good use of effects and blood, the news report at the start was good and
made things clearer and the font used on the titles went well. Because of these
comments we added more of our interesting shots, the audience particularly
liked the shot of me falling over from my POV and we kept the font and news
report the same.
When creating the magazine cover and poster I had a lot of
help and advice from my class and tutor, especially when choosing which photographs
to use as this could make or break the poster, when I had my first draft of my
magazine a few different people told me it was too bare so I added more cover
lines and with my poster I had a lot of comments on which font to use and how
dark to make the masked villain.
Before we started filming the trailer we took on the advice
from our questionnaire as the results told us that they would prefer a mixed up
plot style which is why we didn’t give too much of the narrative away and
although the questionnaire results told us that a supernatural film would be preferred
we decided as a group to go with a slasher as it was what we personally preferred.
Doing a questionnaire before proved useful as we had a solid ground to start
from and we didn’t have to start from starch although I preferred doing the audience
feedback after as you get more detailed feedback.
Here is the comments I received from our class feedback session-
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